Tuesday 13 December 2016

About Zomato:-

 Zomato is a global restaurant search and discovery service founded in 2008 by Deepinder Goyal and Pankaj Chaddah. It currently operates in 22 countries, including India, Australia and North America. It features restaurant information such as scanned menus and photos sourced by Local Street teams, as well as user reviews and ratings. The company also provides cashless payment, online ordering, white-label apps, table reservation, and point-of-sale systems as a part of digital marketing move.


Objectives of Zomato

  • Helping people discover great places around them

Zomato team visits every restaurant once every three months to ensure data is fresh. Zomato’s vast community of food lovers share their reviews and photos, so we have all that we need to make an informed choice.

  • Building amazing experiences around dining

Starting with information for over 1 million restaurants (and counting) globally, Zomato is making dining smoother and more enjoyable with services like online ordering, cashless payments, and table reservations.

  • Enabling restaurants to create amazing experiences

With dedicated engagement and management tools, Zomato is enabling restaurants to spend more time focusing on food itself, which translates directly to better dining experiences.

IMPLEMENTATION BY ZOMATO

Zomato aims to be a place where the foodies hangout. The company has spread in 20 countries with its headquarter in New Delhi, India providing service to over 35 million values customers per month. The list of registered restaurants on the website has increased to 384,100 till March 2015.
Facebook, Twitter and Pinterest are the 3 main platforms which made the base for the success of Zomato with a deep presence among their customers. Other than that, Zomato has extensively invested a lot over SMO, SEO and has worked a lot to improve its UI and make it more user interactive. Side by side with a goal to branch globally, they also invest much on TV ads to bombinate Zomato.

Information System



A four level pyramid model of different types of Information Systems based on the different levels of hierarchy in an organization. The first level represents transaction processing systems for workers. The second level represents management information systems for middle managers. The third level represents decision support systems for senior menegers. The fourth level represents executive information systems for executives.

MANAGEMENT INFORMATION SYSTEM

A Management information system (MIS) focuses on the manager of information technology to provide efficiency and effectiveness or strategy decision making. The concept may include systems termed transaction processing system, decision support system, expert system, or executive information system. The term is often used in the academic study of businesses and has connections with other areas, such as information systems, information technology, informatics, e-commerce and computer science; as a result, the term is used interchangeably with some of these areas.
               Zomato is basically a cloud based system which helps manage restaurant operations from a single platform under this the portal offers restaurants and users-

 1.Menu Management

    Change your restaurant's menu and prices anywhere, anytime.

2.Inventory Management
   Keep track of your restaurant's inventory and know exactly when to resupply.

3.Recipe Management
   Track the use of raw materials based on sales, and be sure that nothing goes          unaccounted for.

4.CRM
    Access customer information (preferences, birthdays, order history) to tailor experiences

5.Real-time Analytics
   Analyze sales data to track your restaurant's performance and identify actionable insights

6.Electronic Receipts
   Reduce your carbon footprint by sending customers digital receipts via e-mail and SMS.

7.Offline Transactions
   Keep transactions going even when your internet connection is down

8.Online Payments
   Make payments a breeze with the seamless payment gateway integration

9.Stealth Feature
   An additional feature offered by zomato to the restaurants which remains undisclosed.-

"A feature that'll change the way you do business (we'll tell you what it is, but all in good time)"

The Gurgaon-based Zomato Media Pvt Ltd, which owns the restaurant and event-listing site Zomato.com, has acquired MapleGraph Solutions Pvt Ltd recently, which operated a [POS] point-of-sales business, for an undisclosed amount in what is its first acquisition outside its core business of restaurant listings and reviews,
Zomato is now launching its own version of the product under Zomato Base which would allow restaurants manage inventory and payments as well as provide real time analytics and more.

Zomato Base offers inventory and recipe management, analyses sales data to track restaurant's performance, generates electronic receipts, as well as does payment gateway integration and menu management.